Top 10 Trending Indian Brands Every NRI Must Try | PickYourKart NRI Shopping Guide

Why Many Indian Brands Don’t Reach the Overseas NRI Market

Before diving into the brands, it helps to understand why many Indian labels never establish distribution abroad—and why a service like PickYourKart is so valuable to fill that gap.

Market & Export Barriers

• Logistical complexities: Packaging, shipping costs, customs, and regulatory hurdles often deter small-to-mid Indian brands from exporting.

• Lack of global marketing and branding strategy: Many Indian brands remain domestically focused and lack the resources or expertise to rebrand for international markets.

• Scale and margins: For niche or artisanal lines, margins are thin and volumes are low, making it risky to ship small units.

• Distribution and after-sales service: Brands hesitate if they cannot provide warranty, replacement, returns, or support overseas.

As one writer notes: “Indian brands struggle to go global not because of lack of potential, but misreading markets, failing to adapt to new environments.” Medium

This is where PickYourKart steps in: it becomes the operational layer that handles purchase, picking, forwarding, and delivery while the brand can continue to focus on creation.

The Need for NRI-Focused Infrastructure

NRIs and international students often face:

• Difficulty finding regionally popular labels

• High shipping costs or no shipping to foreign addresses

• Issues with payment (Indian banks, UPI, etc.)

• Doubts about authenticity, returns, customs

PickYourKart’s key offerings help overcome these:

• Shop For Me — we buy from Indian online stores for you.

• Ship For Me — handle international delivery with customs, packaging, etc.

• Pick Up Service — collect items from local stores (for example, if you visited India and bought items in person, we can forward them).

Whenever you see “Shop For Me,” “Ship For Me,” or “Pick Up Service” in the text, link to the relevant PickYourKart pages:

• Shop For Me: https://pickyourkart.com/shop-from-indian-online-stores-worldwide

• Ship For Me: http://pickyourkart.com/international-delivery-service-hyderabad-warangal

• Pick Up Service: https://pickyourkart.com/pickup-services

Top 10 Trending Indian Brands NRIs Must Try (2026 Edition)

Below is a curated list of ten Indian brands—spanning fashion, electronics, wellness, cookware, and lifestyle—that currently have limited or no distribution in many overseas regions, yet are trending in India and worth exploring via PickYourKart.

We’ll now profile each of these brands in more depth.

1. Kimirica – Wellness & Self-Care Reinvented

• About: A luxury wellness and personal care brand from Indore, founded in 2013, which focuses on artisanal formulations, natural ingredients, and sensory appeal. The Economic Times

• USP: It offers spa-like oils, serums, body care, diffusers, and more. Each product is positioned as a premium, experiential offering.

• Why NRIs Love It: It’s ideal for gifting or self-care, and its scents and formulations reflect Indian botanicals you can’t find easily abroad.

• Availability: Limited exports; seldom in mainstream international retail.

• How PickYourKart helps: Using Shop For Me + Ship For Me, NRIs abroad can order their favorite Kimirica products, with safe packing and custom clearance handled for you.

“Luxury Indian wellness is finally within reach for the diaspora.” — hypothetical quote for narrative effect

2. boAt Lifestyle – India’s Gadget Star

• About: boAt (stylized) is an Indian consumer electronics brand specializing in audio gear (earphones, headphones, speakers), smartwatches, and accessories. Wikipedia

• USP: Strong youth appeal, aggressive pricing, trendy designs and collaborations.

• Why NRIs Should Try It: While boAt has expanded somewhat outside India, many small accessories and new launches aren’t immediately available abroad.

• Opportunity: If you want the latest boAt product (say, an India-only color or collaboration), PickYourKart can import it via Shop For Me + Ship For Me.

• Bonus use: If you visit India and buy boAt gear in person, you can avail Pick Up Service to ship it home.

3. Lovebirds – Minimalist Indian Fashion

• About: A contemporary Indian brand that blends minimal design with South Asian sensibilities. It’s carving a niche in India and slowly expanding globally. Vogue Business

• USP: Simple silhouettes with clean lines, sustainable fabrics, modern aesthetic.

• Why NRIs Will Love It: If you want Indian fashion that doesn’t feel “ethnic costume,” Lovebirds is a great balance—but many collections are exclusive to Indian retail or stockists.

• How to shop via PickYourKart: Use Shop For Me, and we will handle the purchase and shipping for you.

4. Archana Jaju – Handcrafted Heritage Wear

• About: A Hyderabad-based label celebrated for hand-embroidered, hand-painted, kalamkari and heritage-rich styles. Vogue India

• USP: Strong artisanal roots, local craftsmanship, limited editions.

• Why It’s Trending for NRIs: For a bride, wedding guest, or festive wardrobe, Archana Jaju offers distinctive garments not seen in overseas Indian boutiques.

• Logistics: Many pieces are couture-level and may need custom sizing. PickYourKart can coordinate purchase, quality check, and shipping.

5. Dyelogue – Print, Color & Contemporary Styles

• About: Dyelogue is a modern label known for bold prints, color palettes, and art-inspired designs. Mentioned in Vogue’s “under the radar” list. Vogue India

• USP: Unique pattern language, fabrics suited for Indian climate, wearable art.

• Why NRIs Should Try It: Print-driven outfits often don’t scale internationally. Limited edition runs and regional exclusives are great finds.

• PickYourKart angle: Use Shop For Me to buy rare drops. Combine with Ship For Me.

6. Saundh – Fusion & Festive Wear

• About: Saundh is a brand blending ethnic silhouettes with design versatility. Beloved for festive ensembles with a modern twist. Vogue India

• USP: Comfortable fabrics, festive embellishments, ability to dress up or down.

• Why NRIs Will Prefer It: When sourcing outfits for Indian events abroad, you want something authentic yet wearable. Saundh fits that niche.

• How to get it: Use Shop For Me, or in case of in-India purchase, utilize Pick Up Service.

7. Ramraj Cotton – Ethnic Basics You Can’t Easily Find Abroad

• About: A South Indian label known for cotton dhotis, white shirts, and ethnic basics. It is regionally dominant in Tamil Nadu and exports to Sri Lanka, Singapore, Malaysia. Wikipedia

• USP: Durable cotton fabrics, classic designs, immense variety (reportedly 4,000 varieties of dhotis)

• Why NRIs Should Try It: Many NRIs from Tamil Nadu, Kerala, or South India especially miss the authentic “white dhoti + shirt” look for weddings, poojas, or cultural events.

• How PickYourKart helps: Use Shop For Me to source the exact cloth, fabric, or set; or Pick Up Service if you personally bring it.

8. Label Earthen – Slow Fashion, Sustainable Roots

• About: A slower, boutique brand focusing on ethically made, artisanal Indian wear (e.g. block prints, natural dyes). Featured in Vogue’s lists of under-the-radar labels. Vogue India

• USP: Sustainability, limited quantity, purposeful design.

• Why NRIs Will Appreciate It: For those who want conscious fashion from India, Label Earthen gives you that edge—yet not many collections are sold outside India initially.

• Logistics Note: Sometimes demand outstrips supply; using Shop For Me ensures you don’t miss drops overseas.

9. Tārō – Fusion Bridal & Festive

• About: A label known for bold embellishments, festive wear that blends tradition and modernity. Vogue India

• USP: Eye-catching silhouettes, sequins, drapes, fusion cuts.

• Why NRIs Must Try It: Ideal for weddings abroad where you want something striking but not generic.

• PickYourKart Role: Coordinate order, courier, and custom handling for heavier, embellished garments.

10. Chidiyaa – Boutique Women’s Ethnic & Daywear

• About: A boutique label making festive kurtas, shararas, fusion wear with artisanal touches. Vogue India

• USP: Boutique scale, personal styling, unique designs not mass-exported.

• Why NRIs Choose It: Many Indian diaspora women prefer lesser-known boutique looks for events; Chidiyaa offers that.

• How to get it: Via Shop For Me + Ship For Me.

How PickYourKart Makes These Brands Accessible

Let’s break down how PickYourKart enables NRI shopping of these trending brands through its key services.

Shop For Me: Your Personal Indian Shopper

• You share the product (brand, model, link, options)

• We purchase from an Indian store on your behalf

• We ensure quality, check size, packaging

• We forward it to you via Ship For Me

• This works especially well when the brand does not allow international checkout or credit card gateways

Ship For Me: Smooth International Delivery

• Once we receive the item, we repack for safe transit

• Handle customs documentation, taxes, and duties

• Ship via reliable courier (DHL, FedEx, etc.)

• Track and support until delivery

External link: You can read more about international delivery challenges for Indian goods in this article on medium: Why Indian Brands Struggle to Go Global Medium

Pick Up Service: From India to Your Doorstep

• If you or someone else physically buys an item in India (say during a visit), PickYourKart’s Pick Up Service can collect from your address or store

• Then it is shipped via Ship For Me

• This is useful for handcrafted items, local boutiques, or regionally sold labels

By combining these three services, a brand—even one with zero overseas distribution—becomes instantly accessible to NRIs.